Seven Dials Tattoo
36 St Martin's Ct
WC2N 4AL, London
+442072406177

Opening hours

  • sunday: 12h-20h
  • monday: 12h-20h
  • tuesday: 12h-20h
  • wednesday: 12h-20h
  • thursday: 12h-20h
  • friday: 12h-20h
  • saturday: 12h-20h

Seven Dials Tattoo is a tattoo and piercing studio located in the heart of London, right in Covent Garden. Tucked away on St Martin’s Court, this friendly studio is just a stone's throw from the West End's theatres, the lively Leicester Square, and the energetic neighborhoods of Covent Garden and Soho.

We take immense pride in our team, which includes some of the best award-winning tattoo artists and piercers from around the world. Our mission is to bring our clients’ visions to life, elevating their ideas to a truly exceptional level that reflects their unique style and personality.

The studio offers a welcoming family-friendly atmosphere, ensuring both clients and artists feel at home. At Seven Dials Tattoo, we work not only as a team but as a family, dedicated to creating a memorable and enjoyable experience for everyone who walks through our doors.

Our comment from Tattoo Studios about Seven Dials Tattoo:

Seven Dials Tattoo is renowned for its welcoming atmosphere and exceptional service, making it a top choice for both first-time and experienced clients. Visitors frequently praise the talented artists who take their time to ensure each tattoo is executed to perfection. The studio's cleanliness and professionalism further enhance the overall experience.

Highlights from customer experiences include:

  • Welcoming Environment: Many clients have noted the friendly and comforting nature of the staff, making everyone feel at home from the moment they walk in.
  • Artistic Skill: Artists like Stefan and Jimi have received high praise for their ability to understand client needs, provide useful design suggestions, and deliver stunning results, often exceeding expectations.
  • Customer Care: The team is committed to creating a positive experience, with close attention to detail and a focus on ensuring client satisfaction throughout the tattoo process.
  • Expertise and Communication: Clients appreciate the clear and timely communication from the reception and the artists, with many enjoying the opportunity to collaborate on their tattoo designs.
  • Comfortable Experience: Many reviews highlight the relaxing atmosphere and professionalism of the staff, making even first-timers feel at ease.

Overall, Seven Dials Tattoo stands out not only for the quality of the tattoos but also for the memorable experiences that keep clients coming back for more.

Seven Dials Tattoo: Reviews

5/5 (200 Reviews)
Nina Hartl Published on Google 1 month ago

Fantastic experience: Everyone was extremely nice and Jimi was super funny and made sure the tattoo looked just like I wanted it.

Mxtrix3306 Published on Google 1 month ago

Fantastic experience: These people are very welcoming and comforting. I done a walk in and withing the hour they were ready to have me sat down with one of their artists and ready to go. Great service

Marie Taylor Published on Google 1 month ago

Fantastic experience: Booked a day session with Stefan and I couldn’t be happier!! He put a lot of time and detail into the tattoo and didn’t rush. Can’t wait to see what he does next!

Marianna Zavedeeva Published on Google 2 months ago

Fantastic experience: I had my first tattoo done here, by master called Stefan. I couldn’t imagine anyone else doing my first tattoo really. I’m so super happy with my choice and I learned a lot today about tattoos. He gave me great advises and we re-designed it according to his recommendations and I’m really happy with the result! One important note - I genuinely had “0” pain. Loved my experience from minute 1. Highly recommend it!

Jamie Kelly Published on Google 2 months ago

Fantastic experience: Great service, amazing staff. Had gotten my tattoo work done by Antonio. Was great at his job

Urszula Widlo Published on Google 2 months ago

Fantastic experience: Great service, proffessional and caring staff. Antonio created a masterpiece for me so thank you

Luke Taylor-Uttley Published on Google 2 months ago

Fantastic experience: Can’t recommend enough, staff were super nice with a great level expertise and care. Exceptional standard of work at a reasonable price. Will come again!

Ben Herrington Published on Google 2 months ago

Fantastic experience: I reached out to Jimi to add some additional work to an existing tattoo. We talked about the design and shared some reference images. Jimi did some design work to get it to where I wanted. The tattoo looks great and is exactly how I wanted it! Fantastic work and an awesome experience as usual!

Kristen Sherwood Published on Google 2 months ago

Fantastic experience: Wonderful experience with Seven Dials, this is my third tattoo with them and I keep coming back. Everyone is so professional and the shop very clean! Worked with Stefan on a new piece, fantastic guy. Very meticulous, great to work collaboratively with and the result is I love my new fox. Thanks again!

Kaylon Vickers Published on Google 3 months ago

Fantastic experience: Jimi absolutely kicks ass, big fan. Studio is excellent can't recommend enough

sonia mathanaruban Published on Google 3 months ago

Fantastic experience: Seven dials is an amazing place to get your tattoo ! My gorgeous fine line piece was done by Stefan, he was very patient with me and understanding of what I was looking for and helping me design it. Couldnt have trusted anyone else.

Julie Pass Published on Google 3 months ago

Fantastic experience: Stefan was amazing. My first tattoo at 60yrs of age and made me feel very at ease. Took time to discuss positioning of the design I’d pre-discussed, and time for after care advise. Very impressed from start to finish, and of the exceptional cleanliness of the studio. I love my tattoo and the design Stefan did, as it is meaningful for me.

Justine Guillemot Published on Google 3 months ago

Fantastic experience: I am extremely happy with my tattoo. I highly recommend Stefan, especially for fine line lettering and delicate designs. Stéphane is very kind, great at listening, patient, and above all very precise in his work. The whole experience was perfect from start to finish, and the result is even better than I imagined. Thank you again for this amazing work.

Mklr Cy Published on Google 3 months ago

Negative experience: Walk-ins are accepted, which is convenient. The tattoo came out fine, but the overall experience felt average and the pricing was high. Convenient if you’re last-minute, but don’t expect anything amazing. I ended up with an average tattoo that’s slightly crooked. Wish them the best.

Seven Dials Tattoo
Seven Dials Tattoo

Dear Mkir,

Thank you for taking the time to share your thoughts with us.

We aim to provide a high-quality experience, and we are disappointed to hear that yours felt average. Our pricing reflects the extensive experience and skill of our artists, who are dedicated to delivering exceptional work. If there were any concerns about your tattoo's alignment, we would have welcomed the opportunity to address them directly.

Your satisfaction is important to us, and we encourage you to reach out if you’d like to discuss your experience further or explore options for adjustments.

Thank you for your kind wishes, and we hope to provide you with a more positive experience in the future.

Leah Burton Published on Google 3 months ago

Fantastic experience: Got an amazing fine line hip tattoo from Stefan. He was so nice and careful, it was by far my easiest (least painful) tattoo, and his design was beautiful.

Seven Dials Tattoo
Seven Dials Tattoo

Dear Leah,

Thank you so much for your review!

Our artists take great pride in their work and in providing a comfortable atmosphere for our clients. Your kind words about Stefan’s care and design mean a lot to us.

We look forward to welcoming you back for your next tattoo!

Kind regards,
The Seven Dials Tattoo Team

Jordan Barnard Published on Google 3 months ago

Fantastic experience: Had a great experience getting my first tattoo with Stefan. He explained everything fully and put me at ease. The place was light and clean and everyone was really friendly. Really happy with the tattoo and the whole experience

Harry Morgan Published on Google 4 months ago

Fantastic experience: Booked in for a Fine line tattoo with Stefan, honestly cannot fault any step of the process, so welcoming, quality design and expert execution. Thank you!

Janine Published on Google 4 months ago

Fantastic experience: Had an amazing experience with Jimi! Came in with a custom piece I’ve worked on as the start of a bigger custom piece and he was amazing - super patient with me, very kind, checked in with me, super hospitable atmosphere with all the tattoo artists and I felt very welcomed. I love my tattoo and am very grateful for the service he provided. Highly recommend him and wouldn’t hesitate to recommend this studio to others :)

Seven Dials Tattoo
Seven Dials Tattoo

Hi Janine,

Thank you for your kind review! We’re delighted to hear that you had such an amazing experience with Jimi and that you felt welcomed in our studio.

Our team strives to create a hospitable atmosphere, and we’re thrilled that you felt that during your visit.

Your recommendation means the world to us, and we can’t wait to see you again for the next step in your tattoo journey!

Best regards,
The Seven Dials Tattoo Team

Steve Cook Published on Google 4 months ago

Fantastic experience: From the staff in the front to the Artists downstairs my experience was great. Everyone there were very friendly . My Artist was Antonio, he did a great job from planning the design to the execution of the tattoo. Very pleased with my experience there.

Sarah Lotz Published on Google 4 months ago

Fantastic experience: After my best friend died, I wanted to get a tattoo of one of his paw prints so that he'd always be with me (he was a dog BTW, not a werewolf, I probably should've started with that...) Anyway, I took a chance and managed to get a walk in slot at Seven Dials, and I am so thrilled I did. Choka, who is not only a total mensch but outrageously talented, did a beyond beautiful job (fine lines and shading: 10/10) and it far exceeded my expectations. Probably too good a job because now everyone in my family wants one (including my octogenarian mother FFS - you're going to be busy in the New Year, Choka...). Everyone there is friendly, funny, professional and lovely (I should also say that I'm an old bag, which didn't seem to faze them at all :)). Will definitely be back.

Sunny Alex Published on Google 4 months ago

Fantastic experience: Very welcoming! The place had great vibes and the people working there have tons of experience.

Ben Scanlon Published on Google 4 months ago

Fantastic experience: 3rd time in for a tattoo this time with Jimi who was fantastic. Cant recommend him enough. Studio really clean, atmosphere is good and thw result is amazing. So happy with my new tattoo!

Charlotte Published on Google 4 months ago

Fantastic experience: I got my first tattoo with Stef a few days ago, and he was brilliant. The design he created was beautiful and his line work is amazing - all my friends keep complimenting it! I was a bit nervous as it was my first tattoo but he put me at ease and talked me through the design, shape, placement, etc. at every step of the way to make sure it was exactly what I wanted. This was a memorial tattoo so I knew I wanted it to be something special, and I'm so happy with the final result. I can't recommend him enough!

Marie Antas Published on Google 4 months ago

Fantastic experience: Great experience with Stefan, both of my tattoos are exactly like i wanted and the contact on Instagram was super easy Thank you :)

Amy Edwards Published on Google 4 months ago

Fantastic experience: I love Seven Dials Tattoo!! I have had my last four tattoos here and I don't think I would go anywhere else in London now. The service, communication, authenticity, and artistry are all second to none! Getting tattoos here always lights up my day/week/month/year. Jimi and the rest of the team created a safe space and guided me through my largest tattoo yet, making me laugh a lot along the way :) Whether it is a small tattoo you have decided to get spontaneously or something you have been thinking of for years, the team treat you with the utmost kindness and presence. THOROUGHLY RECOMMEND.

Seven Dials Tattoo
Seven Dials Tattoo

Hi Amy,

Thank you so much for your kind review! We’re thrilled to hear that you’ve had such positive experiences with us at Seven Dials Tattoo.

It means a lot to know that our service, artistry, and the atmosphere we create resonate with you. Jimi and the team are dedicated to making every visit special, and we’re glad we could make your tattoo journey enjoyable and memorable.

We can’t wait to see you again for your next piece!

All the Best,
The Seven Dials Tattoo Team

Laura Bentley Published on Google 4 months ago

Fantastic experience: Everything was thoroughly explained before any needle came near me.... I was nervous and wanted to know that everything was clean and sterile and so asked alot of questions, but it was no trouble at all. Everything was shown to me and explained inlcuding the placement of the tattoo. I felt super comfortable by this and it made me so much more relaxed. Thank you

Lorna Collins Published on Google 4 months ago

Fantastic experience: Lovely staff, the most relaxing tattoo I’ve had yet. Love the result too.

Rosie Nicholson Published on Google 4 months ago

Fantastic experience: I had my first tattoo done with Stefan and the whole experience was a really positive one! I was feeling quite nervous but Stefan showed me the design he’d worked on (based on a photo I’d sent) was open to showing me how it could look with slight changes and helped me choose what size and orientation looked best. There was no pressure to proceed until I felt happy with it, I felt surprisingly relaxed while it was getting done and the outcome is exactly what I wanted

Steph Carbutt Published on Google 4 months ago

Fantastic experience: If you’re looking for a fine line tattooist artist then look no further!! Had such a great experience with Stef! He made me feel super welcome and really took his time making sure the stencil was perfect before starting. I didn’t felt rushed or pressured at all to say that I was happy before starting. I went to Stef after seeing my friend’s tattoo, and it came out just as amazing. I’m so happy with how mine turned out and can’t wait to book in again!

Judith Published on Google 4 months ago

Fantastic experience: Marcus was so good and helpful with my first time having a tattoo done. He was able to get my thoughts together for what I wanted and he achieved it 100%. Thank you

alex modley Published on Google 4 months ago

Fantastic experience: I’ve been coming here since it was Extreme Needle (well over a decade) and I think that in itself speaks volumes on the service and quality of the place and the artists. My main artist has always been Andy Blundell, and cannot recommend him enough. His attention to detail, skills and overall warm and professional demeanour make it a no brainer. Jimmy’s great too (had to throw that in there)

Brad Foster Published on Google 4 months ago

Fantastic experience: I had a great experience at Seven Dials Tattoos. It was a very clean and professional place. The staff was friendly. And most importantly the tattoo turned out exactly as I expected.

Maddie Hoppo Published on Google 4 months ago

Fantastic experience: Absolutely recommend, especially Jimi. Reasonable price, very open to changes and checking in. Great outcome!

A. M. Published on Google 5 months ago

Fantastic experience: I booked an appointment before my trip to London. Stefan responded quickly, and when I arrived, he was lovely and had already worked on the design. Everything was ready ! The tattoo was done perfectly, it's very beautiful, and I'm so happy with the result ! Thank you ❤️

RPA RPA Published on Google 5 months ago

Fantastic experience: Wanted a very special tattoo and was a bit worried about not seeing the design until the day, but it was perfect. Stefan was super patient and helpful and I absolutely love the result.

M Laws Published on Google 5 months ago

Fantastic experience: I had such an amazing experience today with Stefan. It was my first tattoo and I was initially a bit nervous but Stefan was really accommodating and made the experience really pleasant. I love my tattoo so much, thank you Stefan! :) Maisie

L P Published on Google 5 months ago

Fantastic experience: I did 2 finelines with Stef. I absolutely love them and absolutely would recommend him. I defititely will come back! Thank you! :)

Holly Rebecca Published on Google 5 months ago

Fantastic experience: I had my first tattoo done with Stefan and I absolutely love it! He made sure to spend the time with me looking at stencils and different sizes, as well as talking me through each step. He made me feel at ease when I was very nervous too. I am definitely planning to go back in the future :)

Kathryn Puch Published on Google 5 months ago

Fantastic experience: Love my tattoo. Stef was patient and spent time making sure that I was happy with the design and placement…talking me through pros and cons. Really appreciated his expertise. Would definitely recommend and will be back!!

Jacqueline Butler Published on Google 5 months ago

Fantastic experience: I’ve never had a bad experience at Seven Dials Tattoo! From booking to arriving, everyone is always so friendly and helpful. Plus, the shop is really well-located and spotless. I’m on my seventh tattoo now, and Alessandro has done all of them - he’s a fantastic fine line artist. I’ll definitely be back soon for #8!

Havaïki Anglade Published on Google 5 months ago

Fantastic experience: A big thank you to LAURA for her warm welcome and thank you JIMI for your talent and attention to detail. I had a wonderful time. JIMI did a perfect job on my very fine line tattoos. I recommend them without hesitation. Thank you to the whole team! Don't change a thing, it was amazing from start to finish 1000000000/10!!!

Juan pablo Villa zea Published on Google 5 months ago

Fantastic experience: 100%recomended i got this amazing tattoo with chocka today, They are very profesional and great vibes in the studio, I will definetely come back

Христa Чаковa Published on Google 5 months ago

Fantastic experience: i had my first tattoo there and i couldn’t have had a better experience. Stefan took his time to talk me through the whole process, tell me about aftercare and pick the place of the tattoo which i wasn’t sure of. The two women at the desk were very welcoming and the studio itself was very clean and well kept. I would 100% recommend and come again

Jewellery Bunch Published on Google 5 months ago

Fantastic experience: Amazing experience! Couldn’t ask for more especially as it was a spontaneous decision to get a tattoo today! Jimi was lovely and also honourable mention to Steph! Hope to be back soon! Juice was definitely worth the squeeze!

Pete Atherton Published on Google 5 months ago

Fantastic experience: Antonio was brilliant. So happy with the result. And it’s healed perfectly. The team at Seven Dials have been great too.

Roy Williams Published on Google 5 months ago

Fantastic experience: I wanted to get some new work done while vacationing in London so started to look for a shop and I found Seven Dials while doing an online search, had good reviews so I thought I would give it a go. I was not at all disappointed. Right from the start the email responses I got were quick, clear and answered my questions right away. I came in for my initial appointment to discuss the tattoo and Antonio was very easy to talk to, understood right away what I was looking for and came back with a design that hit the nail on the head. The actual appointment to get the work done was great. once again, easy to talk to, very good at his craft and the atmosphere overall in the shop is very laid back and comfortable. I will definitely come back again the next time I am in London.

Melissa Zani Published on Google 5 months ago

Fantastic experience: While on vacation in London, my husband and I decided to get tattoos to remember our trip. We didnt have an appt but they made time for us and did amazingly. We are so happy!

Theodore Hedger Published on Google 5 months ago

Fantastic experience: Had a great experience here! Communication with reception staff was very efficient and transparent, they let me know the approximate quote before my consultation and chose a great artist, Jimi, for me based off what I wanted for my tattoo. Consultation with Jimi went fantastic and I loved his take on my ideas and inspiration photos; he was great and let me know that I could consult with him any time before the tattoo appointment on the design and whether I was happy with it or not. Actual tattoo appointment was also great! The only gripe I have is that it took about fifteen minutes past my appointment time for me to be brought back to be tattooed. Jimi made sure I was good with the design before we decided on placement, and the actual tattooing process was great. He took his time without spending extraordinarily long on the tattoo, with the actual inking being about an hour or so. Listening to the banter and conversation between staff was very entertaining lol. The results turned out fantastic and have been healing super well! Jimi even gave me some extra second skin when I mentioned that I exercised a lot so I would have extra replacements if I ended up sweating them off. Definitely considering getting a second tattoo here before I leave London!

Colin Bowman Published on Google 6 months ago

Fantastic experience: First attended with an idea of what I may like as a tattoo. Staff pointed me in the direction of tattoo artist Jay. We discussed and Jay drew up a picture. It was more than I ever could have expected. Two sittings later, I am completely amazed by the result. My wife and family attend the Covent Garden shop for their piercings normally and always have exemplary service and after care. From my experience and as my first tattoo, and what I have seen of others work there. Staff are outstanding, well done to all, such talent and service.

Neil Williams Published on Google 6 months ago

Fantastic experience: Amazing experience getting inked by Jimi at Seven Dials Tattoo - my 4th time. Highly recommend.

Ellie Mason Published on Google 6 months ago

Fantastic experience: Had such a lovely experience here! Replies to my emails were fast and informative, and all the staff were super friendly. There was no rush from Jimi (artist) when deciding and designing exactly what I wanted. Tattoo was quick, comfortable and professional, and I’m really happy with the results, would highly recommend this place! Thank you

Sarah Cooper Published on Google 6 months ago

Fantastic experience: Amazing experience as always. So happy with my tattoo done by Antonio. Think this is the best one so far!!

Jordan Hill Published on Google 6 months ago

Fantastic experience: Great vibes, friendly team and incredible artists. Had nothing but good experiences here– highly recommend.

Rachel Ramdeen-Baker Published on Google 6 months ago

Fantastic experience: This is my second tattoo with Seven Dials. Fantastic service. Jay my tattoo artist spent over an hour with me detailing exactly what I wanted. He was very patient and funny also! Great place !!

Nicole Wass Published on Google 6 months ago

Fantastic experience: I’m visiting my daughter in London and we decided to get matching tattoos during the trip. Jimi was very responsive via email and upon meeting in person, was so kind. He brought our vision to life personalizing our tattoos in a way we hadn’t even considered. We are thrilled with the final product and would highly recommend Jimi and the shop.

Ian Greig Published on Google 6 months ago

Fantastic experience: Great studio. Always really clean and all the artists take hygiene seriously. Everything wrapped feshbfor every client. Being in for the day you see them clean everything between customers. All staff are really friendly and always make you feel welcolm. All very knowledgeable about what they do and happy to go over anything and everything with you. Cannot recommend highly enough, will continue to going back.

Steven O'Brien Published on Google 6 months ago

Fantastic experience: Had my first tattoo done here today, no appointment, just walked in and was finished within 3 hours including design and two tattoos later! It was a genuine pleasure, the team out front and the team downstairs were friendly, kind, explained everything and were really accommodating. Couldn’t recommend more!

J (Jobim) Published on Google 6 months ago

Fantastic experience: Great tattoo, great banter. Super nice to meet some of the crew, Jimi is a legend and made the ink sing.

Eli4s Published on Google 7 months ago

Fantastic experience: As soon as I walked into the building the staff were so kind and friendly. I had an issue getting some cash out because my artist Clint was an awesome guy and managed to squeeze in an appointment as soon as possible after my consultation for £350. I couldn't withdraw anymore than £300 pound due to limits on how much you can withdraw but the team understood completely and Clint even offered to do it for £300. I felt so comfortable there with good banter between the staff and such a friendly experience. I was getting a slipknot tattoo and they even played the 25th anniversary rerelease on the speaker during my appointment. I am 100% coming here again. The place, price and atmosphere was absolutely amazing.

Lewis Rensch Published on Google 7 months ago

Fantastic experience: Stef did an absolutely amazing job! The level of detail is incredible - would highly recommend and I’ll definitely be back!

Chiara Sgatti Published on Google 7 months ago

Fantastic experience: Stef took so much care of the design, placement, walked me through different options while letting me take my own time to decide. The tattoo is STUNNING, I feel like my body now has a little work of art on it, really happy about it! Fine line, shading, very delicate design

Zara May Published on Google 7 months ago

Fantastic experience: Stefan was lovely, ensured I was comfortable throughout my experience of getting the tattoos. The place is very clean and everyone is friendly. Would highly recommend Stef as an artist! I am in love with them both.

Eva Zabun Published on Google 7 months ago

Fantastic experience: 10/10, Stephen was so nice the entire experience, very understanding and meticulous. His work is beyond what I excepted, he explained everything very clearly. Couldn’t recommend a better place than this !!! Thank you so much

anu gigineishvili Published on Google 7 months ago

Negative experience: I had a good experience when I came here, the piercer was super friendly and helpful and I got two piercings. However, both piercings are now problematic. One fell out a month after getting it, seems like it wasn't tight enough. And the second is much too close to another piercing and won't heal, I will have to take it out. Edited to say thanks for your response, I appreciate it! Didn't realise about your policy, that's good to know. I will try to come in and see if we can fix it! Also just re the badly placed piercing - it looked fine from the marking but came out at a weird angle in the back of the ear, otherwise I would have asked for it to be changed. Edited one last time to say that these piercings just didn't last and I expected better. The second was over at 6 weeks. Meanwhile I've had others for years and years from other parlours. Still appreciate the friendly customer service!

Seven Dials Tattoo
Seven Dials Tattoo

There are no guarantees how a piercing will heal.

There are also no guarantees that jewellery will stay on, that’s why our piercing policy covers you for such an event.

Before we preform a piercing we mark the position for the customer to check, we don’t care how long this step takes, we want to ensure you are 100% happy with the final position.

On our aftercare, the first thing we advise is to contact us for further guidance , also that you need to contact us when you start to worry, we are available 7 days a week from 11:30am-8pm.

Please do not hesitate to contact us should you require anything further.

Erin Pointon Published on Google 8 months ago

Positive experience: I’ve always had really good experiences here and the work is great. But unfortunately this time wasn’t amazing. As a piercer who works in tattoo studios myself- it was upsetting to overhear staff complaining about having to do “butterfly tattoos” on peoples ankles. I understand as an artist you want to create your art - it’s your passion. But where is the professionalism. It didn’t create a welcoming environment to wait in for my family members first tattoo. Which was a real shame.

Seven Dials Tattoo
Seven Dials Tattoo

Thank you for sharing your feedback Erin. We truly appreciate your positive experiences with us in the past and understand how important a welcoming atmosphere is, especially for a first tattoo. Your insights are invaluable to us.

Jordan Saunders Published on Google 9 months ago

Fantastic experience: Jimi was amazing! I got this bow tie to represent my cat that passed away! From the moment I came in the shop all the artist were so kind and hilarious ! Felt like I was apart of the family by the time I left! Jimi’s work is amazing and his attention to detail was outstanding. We had great conversations throughout the time!My friend came the day after me and had a wonderful experience as well! Jimi even gave my friend a pin for me from my favorite movie. Meant so much, I highly recommend coming to this shop you won’t regret! I walked away with a great tattoo and friends/experiences I won’t forget! Definitely will come back next time I’m in London!

Seven Dials Tattoo
Seven Dials Tattoo

Thank you so much for your review, Jordan!

We’re happy to hear that you had such a positive experience at Seven Dials tattoo.

Jimi truly has a gift for capturing meaningful moments, and it’s heartwarming to know that your tattoo honors your beloved cat. We're glad you felt at home with us and that your friend also had a great experience. We can’t wait to welcome you back next time you’re in London! Your recommendation means the world to us!

Mitchell Sjerven Published on Google 9 months ago

Fantastic experience: Had a phenomenal tattoo experience with Antonio! He was adamant that we put a good amount of time capturing the intent of my tattoos so spent the first 1.5 hours of 4.5) on design. Antonio was clearly interested in making sure I was happy before starting,. He listened patiently, understood what I was after and delivered exactly what I wanted. Already looking forward to my next session with Antonio!

Mary Goodson Published on Google 9 months ago

Fantastic experience: Stephan was very informative and extremely knowledgeable about tattoos. His fine art detail is excellent and I will definitely be back for my next tattoo

Kik Published on Google 9 months ago

Fantastic experience: I had the honour of being inked not just once, but twice by the amazing Stefan. He is truly a LEGEND! From the first moment, Stefan made me feel completely at ease—his genuine openness and willingness to listen to my ideas made me feel heard and understood. He shared his expertise, blending passion with practicality, gently guiding my expectations, and transforming my vision into reality. Situated at the heart of Seven Dials Tattoo, the team radiates warmth and friendliness, creating a welcoming atmosphere.

Ruth Coleman Published on Google 10 months ago

Fantastic experience: The whole experience at Seven Dials with Stef was perfect. I had some ideas of what I wanted and Stef was helpful and interested from the start of our communication and came up with a design that completely matched what I had described and imagined. While I was getting my tattoo I felt super chilled and in such good hands. The atmosphere was friendly and welcoming which also helped. I am so happy with my beautiful tattoo which is everything I hoped for and more. Stef is clearly a fab tattooist/artist and an all round lovely man!

Evie Russ Published on Google 10 months ago

Fantastic experience: Stef is a great tattoo artist. He is such a perfectionist. Also, everyone is very helpful and friends at Seven Dial Tattoo. We sure will be back. Thank you

Michael Johns Published on Google 10 months ago

Fantastic experience: Great shop and experience. Varo was magnificent and free handed my entire tattoo! Cash only!

Seven Dials Tattoo
Seven Dials Tattoo

Thank you for such a kind review Michael, Varo is a perfectionist, he enjoyed working with you and creating your custom tattoo, we hope to see you again soon.

Ellesse Boiwka Published on Google 10 months ago

Fantastic experience: Had the pleasure of getting a tattoo by Stefan a few weeks back. He had a last minute opening I was able to snag while traveling. Very accommodating, very happy with how it turned out. 10/10 recommend!

Val Roseth Published on Google 10 months ago

Fantastic experience: Got myself a Tudor rose souvenir tattoo for this wonderful holiday with my daughter. I was in and out quick as can be even without an appointment. My rose is pristine and perfect, and I couldn’t be happier. Cheers!

Kate Parker Published on Google 10 months ago

Fantastic experience: Having read the amazing reviews, I chose Seven Dials Tattoo for my first ever ink - and I’m so glad I did! Whilst a little nervous, Zeph instantly put me at ease & made sure I was happy with the design & placement, before walking me thru the process. I genuinely enjoyed my experience & will be back for more ink soon! Highly recommend - especially if it’s your first tattoo. Thank you, Zeph!

River Williamson Published on Google 11 months ago

Fantastic experience: I reached out to Stef on Instagram (@finelinetattooslondon) wanting a memorial piece but was only in town for a few days for my late family member’s funeral. He responded immediately, was incredibly kind, and fit me in the next day! I sent him a reference photo and he created a design that was even better than what I had envisioned. Fantastic smooth fine lines, exceptionally clean, and so caring. 5 stars simply isn’t enough, I wish I could give more! Will definitely be back if I have the chance!!!

Seven Dials Tattoo
Seven Dials Tattoo

Thank you for your heartfelt review! We're truly honored to have been able to help you create a memorial piece for your late family member during such a difficult time. It's wonderful to hear that Stef was able to bring your vision to life with such care and precision. Your kind words mean a lot to us, and we're grateful for your trust in our team. We look forward to welcoming you back in the future, and we're here whenever you need us. Thank you once again for choosing us!

Thandi Lazarus Published on Google 11 months ago

Fantastic experience: The team at Seven Dials Tattoo are the most welcoming and helpful bunch. Between the staff at the front desk and Clint (the tattoo artist), they answered all of my queries (by phone, in-person and email), allayed all my fears and when I had to delay my appointment due to an injury, were tremendously accommodating. On the day of inking itself, I was helped up/down the stairs and tattooed upstairs - where I could keep my injured foot raised. Clint did an absolutely stunning job and answered all my questions about the process. I felt very comfortable and free to swear, moan, groan and taker a break as needed. Apologies to all who will have heard me sounding like a lowing cow to get through it. Clint may have the patience of a Saint. I LOVE my tattoo!

Seven Dials Tattoo
Seven Dials Tattoo

Thank you so much for your wonderful review! We're thrilled to hear that you had such a positive experience with our team at Seven Dials Tattoo. It's great to know that Clint and the rest of the staff were able to support you throughout the process, especially considering your injury. We always strive to make our clients feel comfortable and cared for, and your feedback confirms that we're on the right track. We're so glad you love your tattoo, and we hope to see you again in the future for your next piece!

Amie E Published on Google 11 months ago

Fantastic experience: I feel as if my review is almost verbatim from one a few weeks ago but total truth! Only in London a couple days from the U.S. and new ink sounded like a good idea with nothing else planned for the visit. I sent off a late night email and received a quick reply from Ruth shortly after they opened the following day. Was able to get a walk-in appointment quickly and easily. Antonio listened to what I wanted and made it exactly what I had in my head! Was completely comfortable throughout the entire process. Would totally come here again and just may do so on the next trip!

Victoria Marler Published on Google 11 months ago

Fantastic experience: I had my second tattoo by Stefan and it was a really great experience. He took the time to go through my design and made last minute small amendments. He is very professional and guides through the experience seamlessly, I would highly recommend him and seven dials tattoos!

Seven Dials Tattoo
Seven Dials Tattoo

We're delighted to hear that you had a great experience with us. Stef is truly a talented artist, and we're thrilled that they were able to create a tattoo that you love. We appreciate your kind words and support, and we can't wait to welcome you back for your next tattoo adventure. Thank you again for choosing Seven Dials Tattoo!

Alex Giberson Published on Google 1 year ago

Fantastic experience: Was traveling in London and decided that getting a tattoo would be a fun way to remember my time spent there. I reached out to the studio late in the night and Laura responded first thing in the morning when they opened. We exchanged an few emails and she booked me in for a consultation the same day. I only had a limited amount of time left in the city, but they happily accommodated my unique request! Antonio was as professional as it gets in the tattoo world in my humble opinion. He absolutely slayed the work in a efficient and precise manner, all while sharing stories about our lives. True artists at there best, seem to thrive here and the reception was also top notch. If your looking for quality tattoo work in London. This is a solid choice!

Seven Dials Tattoo
Seven Dials Tattoo

Thank you so much for your wonderful review! We're thrilled to hear that your experience at Studio Seven Dials Tattoo was memorable and enjoyable. Laura always strives to provide prompt and helpful service, and it's great to know she was able to accommodate your unique request on such short notice. Antonio is indeed a talented artist, and we're glad you felt comfortable sharing stories during your session. Your kind words about our team and the reception are truly appreciated. We hope your new tattoo serves as a fantastic reminder of your time in London! Safe travels, and we’d love to welcome you back anytime!

Phoebe H Published on Google 1 year ago

Fantastic experience: No shade to the tattooist, I am just posting this as awareness. I checked with the tattooist and he advised my tattoo has healed exactly as expected. This was my first fine line tattoo (I got this 10 weeks ago) and I naively did not realise how faint it would heal - most pictures you see are when the tattoo is freshly done. So just in case anyone is in the same position as me, this is it healed (have also added a picture when it was first done). I did have a great experience, and there was good communication!

Seven Dials Tattoo
Seven Dials Tattoo

Dear Phoebe
Thank you for taking the time to share your experience at Seven Dials. We appreciate your feedback and are glad to hear that you had a positive experience with our tattooist and the communication throughout the process.

We understand that fine line tattoos can sometimes heal differently than expected, especially for those who may be experiencing this style for the first time. Unlike bolder designs, fine line tattoos tend to have a more delicate appearance, which can result in a subtle fade as they heal. This is a natural part of the healing process and is influenced by various factors such as skin type, placement, and aftercare practices.

It’s important for our clients to know that while fine line tattoos may appear faint over time, they often develop a beautiful, soft look that adds to their uniqueness. This is why we always encourage our clients to follow proper aftercare instructions to ensure the best possible outcome.

We appreciate you sharing your healing journey, as this can be helpful for others considering fine line tattoos. Thank you once again for your understanding and support. We look forward to welcoming you back to Seven Dials for your future tattoo ventures!

Ryan Blanker Published on Google 1 year ago

Fantastic experience: Shasza did an amazing job with my tattoo. All the communication from Laura was super helpful, knowledgeable, and timely. The shop is very nice, very clean, and all the staff are friendly. 10/10 recommend!

Seven Dials Tattoo
Seven Dials Tattoo

Thank you so much for your wonderful review! We're thrilled to hear that you had a great experience at Seven Dials. Shasza is indeed talented, and we're glad that Laura's communication made your visit even better. We take pride in maintaining a clean and welcoming environment, and it's great to know you felt that during your time with us. Your recommendation means the world to our team! We look forward to seeing you again for your next tattoo!

Patrick Hurl Published on Google 1 year ago

Fantastic experience: Got my tattoo done by Stef yesterday and couldn’t be happier! Super welcoming and really nice guy - he took a consultative approach, gave great advice on placement, and made sure nothing felt rushed. The detailing on the tattoo is incredible. 100% recommend.

Matt Dettmar Published on Google 1 year ago

Fantastic experience: Having decided on getting my very first tattoos, I set about finding the best artist around who specialised in the script style that I wanted and, more importantly, a person who I felt I could trust. As soon as I saw his work, I knew that Varo was the tattoo artist I was looking for. He is both the loveliest guy and an extremely talented artist, and he made my ‘first tattoo feeling’ the easiest, most relaxed and satisfying experience that I could have wished for. I couldn’t have been happier… So happy, in fact, that I have been back for more! The facilities at Seven Dials Tattoo also made me feel safe and reassured, and the team were very helpful and welcoming, from booking my initial consultation to arriving on the day. I couldn’t recommend Seven Dials Tattoo - and Varo - highly enough.

Ryan Dowley Published on Google 1 year ago

Fantastic experience: Just had the pleasure of getting my first tattoo here the other day, Everyone at the shop was incredibly kind and professional, my artist Antonio was great! I’d sent over the artwork in advance so he had everything pre prepared but was more than willing to alter the size last minute to ensure I was confident with the final result before proceeding. The tattoo process was a breeze, a testament to his skill and professionalism. He clearly explained the post healing steps and procedures and gave me a physical instruction sheet on my way out. Already planning a few more pieces, I know where to go now :)

Isobel Morgan Published on Google 1 year ago

Fantastic experience: I had a great experience with Seven Dials tattoo. It was quick and easy with the staff being attentive from the moment I walked in. I had a tattoo done by Stefan, he was very kind, talented and interested in his art. Would definitely recommend and already planning my next tattoo!

Johanna Published on Google 1 year ago

Fantastic experience: Everyone in the studio was very friendly. I found Stefan on Instagram (finelinetattooslondon). From chatting about the idea to the day of the appointment, he was very kind. It was great to watch him work. He took the time he needs, to make the tattoo perfect. I’m in love with my tattoo and would definitely come back for another one! ❤️

Kian Briggs Published on Google 1 year ago

Fantastic experience: Stefan helped visualise & create a tattoo I have wanted for a long time now - his added value & professional advice was nothing short of incredible. Thank you so much Stefan, I will definitely be coming back!

Weyinmi Odeli Published on Google 1 year ago

Fantastic experience: Jimi was amazing! He listened to me, was soft spoken and answered all my questions. He understood what I wanted even though I wasn't too sure about the details as it was my first tattoo (also to cover a scar) and I was nervous. From start to finish, he made the experience very comfortable, smooth and enjoyable. When I came in for consultation, the whole team at Seven dials were incredible! They made me feel very comfortable and the studio was exceptionally clean. My tattoo is absolutely stunning! turned out even better than I imagined. I couldn’t be happier! Highly recommend to anyone looking for top-quality work!

Stephen Miller Published on Google 1 year ago

Fantastic experience: Good communication throughout. Welcomed on arrival, efficient and professional service. Very clean studio. Varo was patient in understanding the script design, and placement I wanted and we worked on it until I was happy. Great job, tattoo was exactly as I’d hoped. Would definitely return.

Anant Bhargava Published on Google 1 year ago

Fantastic experience: Mattia is an absolute superstar. Helped calm my nerves for my first tattoo, patiently heard through the key data points I wanted portrayed in the tattoo, was prompt at responding back with versions of the tattoo and was exceptional on the day. Is extremely creative and prompt at responding back on any questions you might have on aftercare. Strong recommendation for anyone looking to get a tattoo.

Esin Yusuf Published on Google 1 year ago

Fantastic experience: I got a tattoo for my 19th birthday. My artist (scabbage) was very understanding to my requests on what to change and was very quick but was done well. Was a perfect price as well and I am very happy with my end results. My sister and her girlfriend also got a piercing while they waited. A very clean and professional downstairs where the tattoos were done.

Holly wilson Published on Google 1 year ago

Fantastic experience: Lovely tattoo and artist! Went here with my mum to matching fine line tattoos and they turned out great!! Stefan took his time and made sure as this was my mums first tattoo it all went smoothly x

Anja Sweets Published on Google 1 year ago

Fantastic experience: Stefan was amazing! He was incredibly kind and patient, taking the time to carefully draw the design exactly as I envisioned it. His attention to detail and willingness to make sure everything was perfect truly stood out. I felt comfortable and well looked after throughout the entire process. I highly recommend Stefan to anyone looking for a professional and caring tattoo artist!”

Emma Neale Published on Google 1 year ago

Fantastic experience: Stefan is the best!!! Had such a great experience straight from early first contact and deciding on a design, through to on the day where Stefan gave so much attention to detail to work with me to get the positioning just right and be sure that I love the tattoo - which I do! Also just a really lovely guy :) I will be back for another for sure!

Sophie Luis Published on Google 1 year ago

Fantastic experience: Stefan was amazing! Really meticulous and gentle. I’m so happy with my tattoos! Couldn’t recommend more. Already thinking of my next tattoo with him. 100/10 service. The staff as a whole were also really lovely.

Ellie Dilks Published on Google 1 year ago

Fantastic experience: Stefan has been amazing from the start! Easy and clear communication, great input and direction and so much patience. This is my first tattoo and I’m really really happy. Studio very clean, everything made very clear highly recommend

George Makris Published on Google 1 year ago

Fantastic experience: I had an amazing experience at Seven dials . Antonio is a hugely talented artist and a perfectionist. He implemented a very abstract and difficult idea that I shared with him, with an ultra professional and sophisticated way and the result was simply astonishing, exceeding even my own expectations . In addition, the staff was very helpful and friendly answering any questions that I had, and the owner was very kind, communicative and supportive. Overall, all the time I spent there was totally worth it in every respect, and I would definitely pay a visit again in the future .

Giles Palmer Published on Google 1 year ago

Fantastic experience: I rushed into a couple of meaningless tattoos when I was in my late teens / early twenties. These were done by people who do tattoos, not tattoo artists. Now in my 40s, I contacted Seven Dials to see how I could start to get these reworked. They put me in touch with Alessandro, and everything flowed seamlessly from there, his vision bringing the story of my children to life. During 3 sessions, I witnessed the entire 7 Dials team treat customers with care and respect. Crucially, they don’t always say yes, instead they will only agree to works that they believe will genuinely achieve a great result. The team at Seven Dials Tattoo are genuine artists that choose to specialise in tattoos. As for Alessandro, well, he is nothing short of a magician.

Éilish Farrelly Published on Google 1 year ago

Fantastic experience: Went to Seven Dials Tattoo yesterday to get my first ever tattoo. Everyone there put me at ease, and I had a really good experience! Stefan was my artist and he was extremely friendly and patient. I am so happy with the outcome of this tattoo - Stefan is extremely talented as you can see from the picture. The detail is incredible! Thank you Stefan!! :)

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